Week 3: The Advertisement Phase

       During the third week of our action plan, our group compiled the posters and signs we made and distributed them throughout campus. We used the facts from thetruth.com to help express our concern for smoking habits. We chose to use this site because they appeal to young people rather than middle aged to older people.
       We believe that by targeting the younger generation, we can stop the habit before it becomes a life-long issue. By using relate able material such as games and straight forward facts, we think students will take the time to read our signs. As a blunt and direct generation, we appeal to things that are not sugar coated. We used this as our way to be as forthright as possible with our signs and facts. While reading our signs, you will notice we do not try to hide any facts or make the issue sound less important. 
       We also made sure to credit our source of thetruth.com for the facts we used. Not only did we want students to know where the facts came from, we also wanted to provide them with a source to find more information about smoking. This website tracks the revolution our generation has started to end smoking for good. As you may notice from our signs, we and the truth want to #FINISHIT for good.
       During the next week of our action plan, we will monitor the success and impact our signs have had on our college campus. We aim to minimize the amount of smokers on our campus, and one day eliminate smoking indefinitely. 

Stop Smoking Campaign: Week 2

http://www.liveitwell.org.uk/ways-to-wellbeing
/better-physical-health/stop-smoking/

Smoking is a large problem in our area, and throughout the world. Because this issue effects our community in such a large way, my group has taken on the task to better educate the public on the dangers of smoking. Before carrying out our plan of action, we first gained permission to display posters inside the building on campus. By displaying these posters, we hope to raise awareness of the life threatening effects smoking causes. After gaining permission to continue our plan of action, we progressed our campaign into week two.
During week two of our action plan to minimize smoking on our campus, our group composed posters and signs to advertise our campaign. From the week one, we gained permission to place our signs throughout campus. We produced 100 signs to be placed indoors in heavily populated areas on our campus. These posters were made with bright eye catching colors and thought provoking slogans. We have used 25 facts to be repeated 4 times each. The facts were found on the popular website thetruth.com. This non-smoking company is sponsored by MTV to help raise awareness about the dangers of smoking. Below are a list of the phrases that can be seen on our signs and posters.

1. Stop smoking or stop breathing
2. Keep calm and stop smoking
3. In the US alone, cigarettes kill around 54 people an hour
4. Cigarette smoking is the number one cause of PREVENTABLE death in the US
5. Tobacco companies' products kill about 40,000 people each month. That's more lives thrown away than there are public garbage cans in NYC.
6. Every 6 seconds, someone in the world dies from a smoking related disease
7. penis Penis. PENIS! Got your attention? Smoking can cause erectile dysfunction in men as young as 20
8. Methane is found in dog poop and in cigarette smoke
9. Benzene, arsenic and cyanide are all poisons. They're all in cigarette smoke too
10. Urea was found in cigarettes. Urea is also found in Pee
11. Tobacco products kill 113 people from secondhand smoke every day
12. In 2010, 52.4% of US smokers quit for at least a day
13. For approximately 50 years, tobacco companies falsely denied that smoking causes lung cancer and emphysema
14. Only 9% of teens still smoke. That's less than the number of land lines still in use
15. Tobacco kills about 30 times more people than murder
16. fact 21
17. In the US, tobacco kills more Americans than AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined
18. In just one year, 24,000 kids lost a parent to tobacco related disease
19. In 2008, more than 48 million Americans has successfully quit smoking
20. Nicotine is as addictive as heroine, cocaine and alcohol
21. Sunburns can cause wrinkles; so can cigarettes
22. Maternal smoking during pregnancy and exposure to second hand smoke in infancy increases the risk of Sudden Infant Death Syndrome
23. Majority of big tobacco companies purposefully target children
24. Tobacco companies manipulate nicotine levels to keep smokers addicted
25. The picture below.

http://whitegoldsilver.blogspot.in/2013/04/
smoking-facts-smoking-statistics-quit.html

We believe by displaying these funny and serious posters around our campus, people will begin to see the hazards smoking causes. We hope these signs are to be taken seriously and impact our community in a positive way. We will monitor the outcome of these posters after placing them on our campus during the next weeks of our action plan.